Introductory Course on Generative AI
Understand AI and practise prompts that are useful for your jobs (marketing, sales, support).
Why take the Introduction to Generative AI course?
Rapid acculturation
Best practices in one-day training courses emphasise the fundamentals + practical application (7 hours). We adopt these standards for a direct impact on the business.
Practical & professional
From the initial stages to completion, we offer support every step of the way, ensuring you feel confident in your choices and that your project is a success.
Responsible & ethical
Framing uses and risks (confidentiality, bias, hallucinations, intellectual property)
Prerequisites
No prior knowledge is required.
Who is it for?
Marketing, sales, support, PM/Ops, management
Terms and conditions of access
Willingness to learn
A thirst for learning and an open mind will help you get the most out of this course.
Personal commitment
Be prepared to invest yourself. Your commitment is the key to your transformation and the success of your achievement.
Equipment
Have access to a computer and an internet connection to consult the various resources.
Training dates are set according to your availability.
Please contact us to schedule a personalised session.
The educational objectives of the training programme
Our programme aims to train employees so that they can:
Demystifying generative AI and its essential vocabulary.
Knowing how to formulate effective prompts for your business.
Identify several realistic pilot use cases.
Define the rules for responsible use.
The programme
1 - Overview of AI & challenges
- Definitions AI / Machine Learning / Deep Learning
- Benefits, limitations and use cases in business
2 - History & milestones
- From symbolic AI to deep neural networks
- Salesforce reinforcement for your roadmap
3 - Language models (LLMs) — principles
- Training data, capabilities and limitations (hallucinations)
- Understanding “context”, “temperature”, “adjustments” (discovery level)
4 - Generative: business use cases
- Marketing, sales, support: concrete examples
- Expected productivity and quality gains
5 - Basics of prompting
- Structuring effective instructions
- Zero-shot/few-shot learning and the importance of iteration
6 - Prompt workshops (guided practice)
- Professional writing (emails, customer responses)
- Summary/summary of meeting
7 - Data & context (discovery level)
- Embeddings and semantic search
- RAG: principle and when to consider it
8 - Governance and risks
- Confidentiality, bias, security: best practices for responsible use
- Internal usage policy & tool selection criteria
9 - Lightweight CRM integration (discovery)
- AI × CRM use cases
- Best practices for team adoption and acculturation
10 - Resources & further reading
- Tools, monitoring, references for progress
Duration
7 hours (1 day)
Price
€990 excluding VAT
Why Choose This Course?
A Concrete Increase in Competence
This introduction is based on real-life use cases in marketing, sales, and support. At the end of the training, the goal is to take action, not just understand.
Guided Practice on Reference Tools
You learn by doing with leading conversational assistants (e.g. ChatGPT / Mistral / Claude). Guided exercises, best practices for prompting.
Expertise by CRM Dojo
By taking this course, you will join CRM Dojo, a school renowned for the quality of its teaching. Being part of this community is a guarantee of professionalism and excellence.
Methods used
- Theoretical Input: Presentation of fundamental concepts and best practices in AI.
- Practical Workshops: Interactive exercises allowing participants to use generative AI tools and apply the concepts they have learnt.
- Functional Demonstrations: Exploring ChatGPT's features through application scenarios.
- Discussions and Exchanges: Collaborative sessions to share ideas and ask questions.
- Teaching materials: Provision of technical data sheets, digital resources, and practical guides.
Assessment methods
- Pre-training multiple-choice questionnaire: Initial assessment to identify prior knowledge and expectations.
- Practical scenarios: Resolving specific issues to validate the skills acquired.
- Personalised feedback: Regular feedback from the trainer on exercises and performance.
- Final multiple-choice questionnaire: Assessment of acquired knowledge to measure progress and mastery of skills.
- Certificate of Participation: Awarding of a certificate recognising the development of skills.
Accessibility for persons with disabilities
Are you disabled and eligible for RQTH status? CRM Dojo is here to help.
- An individual interview will be arranged to identify your specific needs.
- Together, we will determine the necessary adjustments to ensure that your training takes place under the best possible conditions.
To arrange a meeting and discuss your requirements:
Plan your training
Please complete this form to assist us in arranging a session tailored to your requirements. We will contact you shortly.
"What's the point of using AI halfway if you don't understand how it thinks? Use it to deepen your knowledge, not to replace it."
Mohamed LAMRID
founder of CRM Dojo
Meet the trainer
Optimise your knowledge of AI, with expertise and authenticity.
Mohamed LAMRID
Trainer
With several years of experience in digital transformation and CRM, Mohamed combines advanced technical expertise with a strategic functional vision. His people-oriented and passionate approach simplifies customer relationship management to help companies achieve their goals by enhancing their operational efficiency and customer satisfaction.
Do you have any questions?
E-mail: sensei@crmdojo.com
Phone : +33.7.57.82.82.45
CET France, paris
Monday
8.00 am - 6:00 pm
Tuesday
8.00 am - 6:00 pm
Wednesday
8.00 am - 6:00 pm
Thursday
8.00 am - 6:00 pm
Friday
8.00 am - 6:00 pm